Think you know social media? Think again. It’s always changing and today’s article sheds light on exactly how much change and how fast. It seems that only yesterday the New York Times was the world’s most influential and valuable publishing company; of course, it’s no longer the case. Nope, the iconic NYT’s has now been dethroned by the new kid on the block; a start-up that is less than two years old…and it’s NOT Facebook! Keep reading to discover the current state of social media and other surprising stat’s sure to convince even the most die-hard traditional marketing fan that it’s more important than ever to work with a reputable social media management agency to achieve maximum exposure and results!
Q. What social media start-up surpassed the value of the 161 year old New York Times?
A. Nope, it wasn’t Facebook! Believe it or not, this social giant is even younger. At only two years old and valued at over a Billion dollars, Instagram has now overtaken the NYT’s as one of the most valuable publishing companies in the world!
Q. What social media site has almost no men on it?
A. Pinterest! With roughly 97% of users being women, Pinterest is arguably the most gender biased site around making it a superb site for those that cater to the interests of women or children. Why children? Because 50% of Pinterest users have children.
Q. What is one of the world’s fastest growing global social media networks?
With over 625,000 new users joining each and every day, Google+ is rapidly becoming a global giant. Combine it with YouTube and other dedicated Google properties and you have what is considered one of THE premier small business sites in the world. As a social media management agency, we have long advocated the use of a diverse social media presence including Google local social search and other services.
Q. What was the most liked photo on Facebook for 2012?
A. President Barak Obama’s victory post with over 4 million “likes”.
Q. What is the world’s most popular mobile social media site?
A. Facebook with just under 500 million regular users!
Q. Which nation publishes the most posts per person?
Apparently citizens of Brazil absolutely love using Facebook and do so in numbers that makes even the most addicted US social media user look downright tame! With an average of 800 pages and over 80 thousand posts per month, Brazil has certainly embraced social media!
Q. How many website or services have now integrated with the Facebook platform?
A. Well over a million! As a social media marketing firm, we have long appreciated the benefits derived from using an established Facebook log-in and other familiar protocols. Users enjoy the ease of not needing to create an entirely new account, keep up with yet another password etc…
Q. What topic tends to be shared the most over time?
A. Sex…as if you couldn’t have guessed. Sex still sells but it also has a tendency to “turn-off” as many viewers as it captures. When in doubt, consult with your social media manager!
Q. What are the most popular B2C social media sites?
A. Facebook (with 77% of B2C companies reporting new customer acquisition via Facebook), LinkedIn for networking, recruiting and internal use and Google+ for overall SEO, local social search and general social media marketing.
Q. How many times has the “average” Twitter user sent a Tweet?
A. Serious small business owners and social media marketing pro’s might be surprised to learn that the average user has sent a total of about 300 Tweets. However, we suspect there is a reason; research shows that well over 50% of all customer tweets were IGNORED by the company! Obviously, they could benefit from the services of a reputable social media management firm because ignoring customer tweets is one of the fastest ways to annoy contacts!
Q. Who are the most popular Twitter people and brands?
A. Lady Gaga is still holding strong with over 30 million followers while YouTube is approaching 20 million total followers.
Q. Which site is more popular…Instagram or Twitter?
A. This is a tough question! Twitter boasts more total users but Instagram has over 400,000 more daily users than Twitter and not surprisingly, Instagram users tend to spend more time on the site. Of course, the very nature of Twitter makes it a quick stop with the combined time on Twitter coming in at roughly 170 minutes versus over 257 minutes for Instagram… a surprising stat considering that only 5% of users have more than 50 photos on the site!