Social Media Quandary…When Should + Would < Could

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“I should do it…”. “I would do it..BUT”. “I could do it…IF”. How many times have these words passed your lips? If you are like most budding entrepreneurs and small business owners, probably more times than you would like to admit. Have you ever stopped to wonder why you always feel like life is on a treadmill while people around you seem to have all the time on earth? It’s not because they are lazy (although some certainly are) nor is it because they don’t appreciate the importance of taking care of business (otherwise, it’s unlikely they would become an entrepreneur in the first place). No, it’s something much more subtle – and much more insidious – that nearly every successful entrepreneur eventually learns. As a social media management firm, we work with these people each and every day. In fact, this company was founded by a serial entrepreneur who had to learn this very same lesson early in life. Keep reading to find out how successful entrepreneurs balance the should/would/could equation without sacrificing their sanity, family or profits!

The Problem With Proficiency

Budding entrepreneurs and small business owners are a special breed. They are willing to work harder than other people, take great risk and often endure personal sacrifice to build a business. It’s not easy and despite the fact that building a business remains the single most likely method to build wealth in this nation, it is also one of the most risky as evidenced by the fact that 80% of small business start-up’s go bust within 5 years. On the other hand, build one successful business and the odds of building another go up exponentially. It’s more than just “luck”. What does that 20% of successful small business entrepreneurs know that others don’t and how does it apply to social media? Believe it or not…they actually learn how to become just a little LESS personally proficient. Yes, you read that right!

You see, most small business owners are very good at what they do. They tend to be hard working, intelligent, diligent and willing to go the extra mile to get the job done. These are all much needed traits especially when starting a new business but sooner or later…like it or not…there comes a time when it is literally impossible to take on any new tasks while maintaining the same standards. In short, many budding entrepreneurs get into the habit of doing a lot of different things really well so it becomes difficult for them to “let go” and spend the money to delegate to others.

If You Want it Done Right…

Behind this attitude is the justification that if you want it done right, do it yourself. It may as well be the motto behind most entrepreneurs because that is the general attitude. And that attitude is a good one as long as it holds out but unfortunately, there is a very real limit to the number hours in the day. Sooner or later, quality is compromised or the entrepreneur grows anxious, grumpy and is unable to enjoy the fruits of all that hard work.

The Should + Would = Could Equation

Let’s take social media marketing as an example; you know you SHOULD be doing more and have probably thought to yourself that you WOULD do more if you COULD find the time, afford to hire more staff or some other reason. Being the type of person that takes matters into your own hands, you may have even read up on the basics of social media marketing in order to implement a rudimentary campaign. Perhaps you interact with clients on a sporadic basis…in between fielding calls and dealing with other daily duties. Maybe you have gone so far as to have a  fairly solid social media presence up and running only to find it languishing without providing any level of measurable success. If any (or all) of the above sound like you…well, suffice to say you are not alone! In fact, the vast majority of our clients are just like you! Most have simply reached the point where they cannot keep up with the growing demands of running a business, dealing with taxes, legislation, hiring, firing, keeping up with technology changes and social media.

A Simple Solution

Fortunately there is an easy solution…well, it’s easy once you learn the valuable lesson of how to delegate! Behind every success serial entrepreneur is the ability to hire outstanding talent to handle those details of the business which are time consuming to the owner. You see, entrepreneurs are indeed a special breed and although quite capable of doing the job on their own, their real talent resides not in the numerous small details of daily tasks but rather the “big picture” of starting, growing and building a business from the ground up. Every serial entrepreneur understands this lesson and in fact, it is the basis of the entire American Dream…it creates jobs, allows the business owner to enjoy the fruit of his/her labor and most important of all…actually creates more profit and reduces cost in the long run.

Outsourcing Social Media

If you are a victim of should, could, would thinking it is time to take control and find a better way to build your business! Stop adding to the burden of the workload and start delegating to trusted professionals that are dedicated to implementing the best social media marketing strategy available. Reap the rewards of enhanced tax incentives and minimize long term expenditures without the need to hire additional staff or take on excessive long term risk.