NBA All-Star LeBron James Grows Digital Presence – Social Media
Original post by Digital Market Asia
When you are a social-media friendly celebrity and you want to better engage your fans and reach out to them, then what do you do? Naturally, hire an agency that will help you do it. That is what one of the most recognized and digitally engaged athletes in the world, NBA All-Star’s James LeBron has done. The NBA superstar and entrepreneur, has hired SapientNitro, an integrated marketing and technology services company, to develop and expand his social media and digital presence. The partnership was signed between LRMR, management agent for LeBron and SapientNitro.
LeBron has nearly 10 million Facebook fans and over four million Twitter followers globally. He is also one of the advanced users of social media and technology to connect with his fan. In fact his management agent LRMR claims that he was one of the first athletes to create a fully interactive website, lebronjames.com, which includes behind-the-scenes video, information on active living, and a “Young Ballers” section that features hard working athletes making a name for themselves in the world of youth sports.
“I’m blessed with the best fans on the planet and love engaging with them directly. Every day new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise, and global delivery scale to support my expanding ambitions,” explained LeBron on this new partnership. To further expand LeBron’s digital presence, SapientNitro will use innovative website design and social media integration to allow fans and brands to connect with LeBron and his community. A key component of the collaboration will be the re-launch of lebronjames.com as an ultimate fan destination.
“LeBron was one of the first sports stars to understand the power of digital and social media to create two-way dialogue with his fans. We look forward to working with LeBron and his team to further build community and fan engagement in innovative ways,” said Bill Kanarick, chief marketing officer at Sapient. In fact SapientNitro is planning to develop the concept in such a way that it will enable his fans to have an easy access to him, and spark conversations about topics ranging from basketball to community giving.
Maverick Carter, chief executive officer of LRMR, added, “Sports marketing and fan engagement are being completely transformed through social and digital media. We are proud of how lebronjames.com and our digital strategies have contributed to this transformation. We are excited to partner with SapientNitro to take it to the next level.” Under this year long contract SapientNitro offer services including brand strategy, communications planning, website design and social media integration.