Coca Cola Using Mobile Bar Codes For Customer Engagement – Mobile Marketing
Mobile Marketer posted this great article about a major brand, Coca Cola, using mobile bar codes to encourage customers to engage in ‘call to action’ campaigns.
Coca Cola is placing mobile bar codes on McDonald’s cups
Coca-Cola is placing mobile bar codes on its soda cups in restaurant chains such as McDonald’s that let consumers vie for a chance to win a trip to next year’s NCAA Men’s Final Four.
The company is working with SpyderLynk on the mobile initiative. SpyderLynk’s SnapTags can be seen on the McDonald’s soda cup and encourages consumers to snap, score and share.